What is Lytics Customer Data Platform (CDP)?
Lytics is a customer data platform that helps businesses manage, unify, enrich, and activate their customer data. It is a modular, flexible, and privacy-centric solution that enables companies to unlock the power of their customer data without worrying about data security or compliance.
Features of Lytics CDP
Conductor
Conductor is a customer data infrastructure (CDI) solution that connects customer data and creates unified customer profiles. It offers integrations with various data sources, documentation, and a tour of its features.
Cloud Connect
Cloud Connect is a reverse ETL solution that enriches customer profiles without duplication. It unlocks data stored deep in data warehouses, data lakes, and lake houses, and offers integrations, community support, documentation, and a tour of its features.
Decision Engine
Decision Engine is an AI-powered decisioning and personalization tool for marketers. It offers robust capabilities for behavioral scoring, content affinities, reporting, advanced segmentation, and lookalike modeling. It also provides integrations, deployment options, and documentation.
Google Preferred CDP
Lytics is a preferred Google Cloud partner, offering data clean room capabilities powered by Google BigQuery. This means that if you're running on Google Cloud, Lytics is the ideal CDP solution for your needs.
Solutions
Lytics offers solutions for various industries, including B2B Tech, Financial Services, Media and Entertainment, and Retail + CPG. It also provides solutions for different personas, such as data analysts and marketing professionals, and for various experiences, including optimizing advertising spend, sending personalized emails, personalizing web experiences, recommending products, and building highly targeted audiences.
Helpful Tips
- Lytics is the first privacy-centric CDP solution for global enterprises, and the first natively integrated with Generative AI.
- Lytics offers a free tool for assessing the comprehensiveness of your current C360 strategy in comparison to established industry benchmarks.
- Lytics is a preferred Google Cloud partner, with data clean room capabilities powered by Google BigQuery.
Frequently Asked Questions
- What is Lytics CDP?
- What are the features of Lytics CDP?
- How does Lytics CDP help businesses?
- What are the solutions offered by Lytics CDP?
- What are the benefits of using Lytics CDP?